Case Study: Supporting Heritage Bridge CIO with Graphic Design Services

Client: Heritage Bridge CIO

Date: 11 October 2024

Project Scope: In-kind donation of graphic design services

Overview:

Heritage Bridge CIO is a new charitable organization that works to preserve the heritage of their local area while engaging the community in educational and cultural initiatives. In October 2024, FCOMS UK CIC extended its support to Heritage Bridge CIO by offering in-kind graphic design services. This contribution aligned with FCOMS UK CIC’s commitment to empowering non-profits through affordable and impactful digital and IT solutions. The in-kind donation included the development of a new logo, letterhead, roller banner, and promotional posters. These materials were essential in enhancing the public perception and outreach efforts of Heritage Bridge CIO.

The Challenge:

Heritage Bridge CIO needed professional branding to elevate its profile and communicate its mission more effectively. With limited resources, they lacked the capacity to hire a professional design team, making it difficult to present a cohesive and professional image to the public and key stakeholders.

The Solution:

FCOMS UK CIC, known for its dedication to supporting local non-profits and SMEs, provided the following design services free of charge:

• Logo Design: A unique and modern logo was created to embody the values and vision of Heritage Bridge CIO. The new logo is now prominently featured on all of their communication materials, helping to create brand recognition.
• Letterhead Design: A professional letterhead template was designed, helping the organization maintain a consistent and professional appearance in all official communications.
• Roller Banner and Poster Design: Visual materials were designed for use at events and public engagements. The banner and posters were crafted to capture attention and effectively convey the organization’s mission and activities.

The Impact:

The new branding has already begun to make a significant impact. Heritage Bridge CIO’s chair, Michael Borland, expressed his gratitude in a letter, acknowledging that the visually striking materials have not only improved their external communication but have also boosted the organization’s presence in the community. The professional look of the new designs has enhanced their outreach, particularly through printed materials and at events where their message can now be presented more clearly and attractively.

• Enhanced Outreach: The cohesive branding and high-quality promotional materials have already increased community engagement. The visual identity of Heritage Bridge CIO is now aligned with its mission, creating a stronger connection with their audience.
• Increased Professionalism: The improved look and feel of their communications materials are helping the organization to present itself more professionally, leading to enhanced trust and credibility among supporters, partners, and the public.

Ongoing Support:

FCOMS UK CIC aims to continue supporting Heritage Bridge CIO by offering ongoing consultation for their digital and branding needs. Additionally, we plan to assist them with their website development in the future, ensuring their digital presence is as strong as their physical promotional materials. This will help them expand their reach even further, particularly through online platforms, while also exploring new avenues for community engagement.

As a community interest company, FCOMS UK CIC is committed to providing affordable IT and design services to non-profits like Heritage Bridge CIO. Through initiatives like this, we hope to empower more organizations in the West Midlands to thrive in their missions by providing the tools and skills they need to succeed.

Testimonial from Heritage Bridge CIO:

“Thanks to your contributions, we now have a professional and cohesive brand presence that will enhance our outreach efforts, whether through printed materials, events, or digital platforms. Your support comes at a crucial time for us as we continue to develop our presence and grow our impact. We are truly grateful for your dedication and the care you have shown in supporting our work. We look forward to continuing our relationship and finding more opportunities to collaborate in the future.”

— Michael Borland, Chair, Heritage Bridge CIO

Conclusion:

This case exemplifies how FCOMS UK CIC’s services make a tangible difference in the community, particularly for organizations that need high-quality design services but lack the resources to acquire them commercially. Through our ongoing support, we are helping Heritage Bridge CIO not only grow but also continue its work in preserving local heritage and engaging the community.

Future Prospects:

FCOMS UK CIC looks forward to exploring further collaboration opportunities with Heritage Bridge CIO, including assisting them with social media content, video production, and upcycled technology solutions to support their operational efficiency and outreach efforts.